If you want to know what your customers really think about your business; ask them!
If only it were that easy...The challenge with asking customers what they really think is that they are often either too polite to tell you or they exaggerate their feelings.
Voice of the Customer Capture is essential for every business but is seldom carried out. Sometimes this is due to a 'head in the sand' mentality, a lack of time or simply due to a lack of independant resources.
I help companies capture and understand what customers really think about their business by going out and interviewing customers and developing real unbiased insight into how you are performing. Assignments normally last 5-10 days and you will get a full report including all customer feedback and feedforward collected.
If you would like to know more about our Voice of the Customer (VoC) Capture services and how I can create real insight into how your business operates please drop me a note or give me a call.